Visual Communication

Course - first cycle - 15 credits


Admission requirements

1. At least 30 credits.
2. The equivalent of English B in Swedish secondary school.


credits 60% final grades 20% national university aptitude test 20%


Visual Communication introduces a new way to look at photographic images and graphic design and how the two interact. Through a series of lectures and exercises, the students are asked to open up the field of photography in terms of historical practices and postmodern theory. The close relation between photography and graphic design, and how one is dependent on the other is explored during the course.


Syllabus for students autumn 2013, autumn 2012

Course Code:
KD207B revision 1
Level of specialisation
Main fields of study:
Graphical Design
Date of establishment:
09 February 2012
Date of ratification:
24 February 2012
Decision-making body:
Faculty of Culture and Society
Enforcement date:
03 September 2012

Advancement in relation to the degree requirements

The course can normally be included as a part of a general degree at basic level.

Entry requirements

1. At least 30 credits.
2. The equivalent of English B in Swedish secondary school.

Learning outcomes

After the course the student should be able to:
-describe the history of photography
-understand the diversity of visual communication
-describe the practices and considerations of the graphic designer

After the course the student should be able to:
-select and/or produce photographic images for a specified communication context
-be able to citically assess fellow students work
-analyse photographic images from different perspectives and in different contexts

After the course the student should be able to:
-reflect on the responsibilities of a visual communicator
-identify possibilities to contribute to sustainable development
-understand the power of images in communicating values and shaping behaviour


-Presentation of assignments and portfolio
-Create a personal project within Visual
-Written reflection on a personal project Communication; graphic design or photography

Course content

The course is divided in three parts:

I. Visual Communication, 5 credits
II. History of Photography, 5 credits
III. Graphic Design, 5 credits

Learning activities

Lectures, practical assignments, portfolio, written reflection, oral presentations.
Each lecture is followed by practical assignments. The separate assignments add up to a personal project that at the end of the course will be presented in a portfolio accompanied by a written reflection.

Grading system

Excellent (A), Very Good (B), Good (C), Satisfactory (D), Pass (E) or Fail (U).

Course literature and other teaching materials

Lupton, Ellen & Cole Phillips, Jennifer, Graphic Design, The New Basics.
Princeton Architectural Press (2008).

Wells, Liz (Editor) The Photography Reader, Routledge (2002).

A number of up-to-date journal articles will be distributed to the students

Course evaluation

Written evaluation at the end of the course.


Further information

Kristina Regnell, Student Services Assistant
Phone: 040-66 57102

Anders Ljungmark, Course Responsible
Phone: 040-66 57109

Information about the School of Arts and Communication


The School of Arts and Communication – also called K3 after its Swedish name “Konst, kultur och kommunikation” – is a multidisciplinary school engaged in media, culture and design. At K3 we combine traditional scholarship and academic knowledge with artistic methods and practical skills. In our teaching and research, art, technology, design and communication converge in new and innovative ways.

K3 offers education in fields as English, interaction design, media and communication studies, visual communication, graphic design, arts journalism, as well as a range of practical courses in different types of media production.

 Education on offer

The education is provided by the Faculty of Culture and Society at the department School of Arts and Communication.