Business Development

This course is not offered.

Please see http://edu.mau.se/en/ for our current offerings.
If you have questions about this course, please contact the department, see Contact.

 

Summary

Admission requirements

1. 120 credits including at least 60 credits in Computer Science or a related field.
2. The equivalent of English B in Swedish secondary school.

Syllabus

Syllabus for students autumn 2013

Course Code:
DA404A revision 1
Level of specialisation
G2F
Main fields of study:
No main fields
Language:
English
Date of establishment:
27 February 2013
Date of ratification:
18 February 2013
Decision-making body:
Faculty of Technology and Society
Enforcement date:
02 September 2013

Course description

In the course the student develops understanding of the frameworks to identify and assess business opportunities derived from applied research. The aim of the course is to understand the challenges of being an entrepreneur in start-ups as well as in larger organizations focused on media, software, and design.

Advancement in relation to the degree requirements

Single subject course.

Entry requirements

1. 120 credits including at least 60 credits in Computer Science or a related field.
2. The equivalent of English B in Swedish secondary school.

Learning outcomes

Knowledge and Understanding
On completion of the course the student shall demonstrate:

  • knowledge of business development concepts
  • understanding of tools to explore business opportunities
  • knowledge of media and software business environments
  • knowledge about intellectual property rights

Skills and Abilities
On completion of the course the student shall demonstrate:
  • the skills to use different tools, analysis and methods to assess business opportunities
  • the skills to generate different business models related to media and software
  • the ability to write a basic business plan and make a related presentation

Judgment and Approach
On completion of the course the student shall demonstrate:
  • ability to discuss their own and colleague's potential business opportunities
  • ability to reflect on themselves as potential entrepreneurs, as team-members in a business development endeavour and on their personal networks

Assessments

Theme 1 is assessed through seminars and interactive group activities, as well as through a written report (3 credits).
Theme 2 is assessed through seminars and a written report (2 credits).
Theme 3 is assessed through a project with written and oral deliverables (2,5 credits).

Requirements for pass E: Passed assessment of the themes 1, 2, and 3.
Requirements for pass A-D: The final grade is based on theme 1 and that at least the same grade has been given on one of the passed themes 2 or 3.

Course content

The contents of the course are organized around three themes:
1. Business perspectives related to software media design that include market analysis and diverse revenue streams
2. Networking, communication, and collaboration for business development
3. Business Development (including, for example, different tools for analysis and the development of business plans)

Learning activities

Lectures approximately 10 hours, seminars and related participatory workshops approximately 30 hours, and individual studies approximately 160 hours.

Grading system

Excellent (A), Very Good (B), Good (C), Satisfactory (D), Pass (E) or Fail (U).

Course literature and other teaching materials

  • Ramfelt, Lena: Kjellberg, Jonas & Kosnik, Tom (2011). Gear up your best business idea ever. Stockholm: Gear Up Ventures
  • Collected Articles

Course evaluation

All students are given the opportunity to give their comments at the end of the course in writing. A compilation of the results will be available on the faculty computer net. Student participation is in the form of course meetings.

Contact

The education is provided by the Faculty of Technology and Society at the Department of Computer Science and Media Technology.

Further information

Daniel Spikol, Course Coordinator
Phone: 040-6657630