Media Technology: Strategic Media Development, Master's Programme (Two-Year)

Summary

In the interdisciplinary programme, Strategic Media Development, you will learn how to make, critique and strategise digital media technologies. Building on a strong theoretical foundation, you will be trained to think critically about changing industries, technologies and cultures, develop creative hands-on skills to design new digital technologies, and drive strategic innovation and transformation through digital media

Admission requirements

  1. Bachelor degree in media technology or in a related field with a minimum 180 European Credit Transfer System credits. Examples of related fields include: computer science, informatics, information systems, human-computer interaction, interaction design, media/IT management, game development, media and communication science and digital cultural studies.
  2. English proficiency equivalent to English 6 from a Swedish upper secondary school.

Selection:

credits 100%

About

Why study media technology?

New forms of digital media technologies emerge every day, affecting all aspects of our lives as well as changing how organisations and society operate, often in rapid and unexpected ways. From constantly changing forms of mobile communications to virtual and augmented reality, technologies offer new ways of interacting with each other, managing our wellbeing, studying, working and organising our societies. Creating and managing this complex and rapidly changing media environment requires the ability to see beyond the hype and make informed and timely decisions. This calls for an advanced understanding of the complex interplay between people, organisational processes and digital technologies. In this master’s programme you — the future professionals and researchers — will learn to navigate the complexities of this new media environment, and to lead the strategic development of future media technologies across various industries where digitalisation is happening and digital media is a key element of success.

Make, critique and strategise

The programme offers a unique interdisciplinary, research-based and industry-relevant curriculum that focusses on strategic media development in the data-driven society that is now emerging. As a student, you will learn how to work proactively from technological, business-oriented and user-centric perspectives to innovate and drive change with media. The programme offers ways for you to build and perfect your skills to:

Make:

Our courses teach you hands-on skills for finding clarity in complexity, framing problems, and working in creative, experimental ways when designing and prototyping a range of media technologies.

Critique:

You will engage with cutting-edge research and theoretical perspectives on media. You will develop critical thinking skills that allow you to analyse and position media within cultural, historic, ethical, economic and technological contexts.

Strategise:

You will gain theoretical knowledge and practical skills for data analysis and visualisation, managing uncertainty, thinking and acting strategically, and creating value for organisations and society with media technologies.

Grounded in research

The programme is part of a vibrant interdisciplinary research environment that includes the Data Society Research Platform and the Internet of Things and People research centre. You will take part in the ongoing faculty research projects during your specialisation course.

Connected with practice

The programme has strong partnerships and relationships with industry experts and organisations from the local community. Our downtown neighbourhood is home to a number of media, technology and creative companies and organisations. You will have the opportunity to collaborate with local industry and gain real-world experience through cases, projects, and internships.

"As the pace of technological change continues to increase, the industry will have access to new and extremely powerful tools. But at this break-neck speed of development, it will be increasingly difficult to navigate the plethora of opportunities. The new generation of leaders and entrepreneurs must, therefore, be adept at technology while at the same time being able to help organizations imagine the future, facilitate cross-disciplinary collaboration and navigate uncertainty. Malmö University has developed a very ambitious master’s program to teach these skills."
— Mats Weidmar, Co-founder and Innovation Strategist, Jayway by Devoteam

Students and alumni

Our students come from all over the world and from various professional and educational backgrounds such as media technology, computer science, informatics, information systems, human-computer interaction, interaction design, media/IT management, game development, media and communication studies, and digital cultural studies.

In the age of rapid digitalisation of all industries and infiltration of digital media technologies in every aspect of everyday life, the demand for digital media experts is quickly increasing in several industries.

Graduates with a master’s degree in media technology may pursue several potential career paths. Our alumni typically take managerial positions within their professional domains or they explore new career opportunities related to the development and management of media technologies. They work as media strategist, developer, analyst, media manager, digital marketing manager and media consultant. A master's degree in media technology would also be relevant to positions that continuously emerge in the rapidly evolving media intensive industries.

Student projects

Case-based and experimental learning through project work is central to programme.

Visit a gallery showcasing previous student projects from the programme

 

Interviews

Syllabus

Syllabus for students admitted autumn 2020

Programme Code:
TASME revision 1
Swedish name:
Medieteknik: Strategisk medieutveckling, masterprogram
Language:
English
Date of establishment:
17 June 2019
Date of ratification:
26 August 2019
Decision-making body:
Faculty of Technology and Society
Enforcement date:
31 August 2020

Entry requirements

  1. Bachelor degree in media technology or in a related field with a minimum 180 European Credit Transfer System credits. Examples of related fields include: computer science, informatics, information systems, human-computer interaction, interaction design, media/IT management, game development, media and communication science and digital cultural studies.
  2. English proficiency equivalent to English 6 from a Swedish upper secondary school.

Organisation

The program consists of four semesters during which students gradually develop theoretical knowledge and practical skills needed in in the rapidly changing media-technology context.

Content

Courses

For programme with start Autumn 2020:
Autumn 2020 - Semester 1
Spring 2021 - Semester 2
Autumn 2021 - Semester 3
Spring 2022 - Semester 4

Learning outcomes

Knowledge and understanding
By the end of the program students should be able to:

  • demonstrate a broad understanding of the field of media technology, and an advanced knowledge of media technology development, with a particular emphasis on strategic innovation, research and development.
  • demonstrate advanced knowledge of methodologies in the field of Media Technology.
Competence and abilities
By the end of the course students should be able to:
  • critically and systematically integrate knowledge in order to analyze, assess and manage complex problems and situations, particularly in situations with limited access to information,
  • critically, independently and creatively identify and formulate research problems, as well as plan and carry out advanced tasks within given time frame,
  • clearly communicate and discuss research findings, knowledge created, and any underlying arguments to different audiences, nationally and internationally, both in writing and orally,
  • demonstrate skills required to independently participate in research or development work.
Evaluation abilities and approach
By the end of the course students should be able to:
  • evaluate media technologies in relation to relevant scientific, societal, and ethical considerations, and show awareness of ethical aspects of research and development,
  • show insights into the possibilities and limitations of science, its role in society, and the responsibilities related to its use,
  • identify the need for further knowledge and take responsibility for continuous knowledge development.

Degree

Master's Degree (120 credits).

Master of Science (120 credits) in Media Technology.
To earn a master’s degree in Media Technology, students must complete 120 ECTS credits, at least 105 ECTS of which must be within the Media Technology major. This includes 30 ECTS of master’s thesis. All required courses must be passed. In addition, students must hold Bachelor degree with minimum 180 ECTS or equivalent.

Other Information

The prerequisites for admission to each individual course are provided in the respective syllabi.
This document is a translation of a Swedish source text.

Contact

The education is provided by the Faculty of Technology and Society at the Department of Computer Science and Media Technology.

Further information

If you have any questions or need further information about the programme, please contact Student Services at TSstudent@mau.se.

For specific admissions-related questions, please contact Admissions Office at admissions@mau.se or +46 40 665 75 00.

Application

31 August 2020 Day-time 100% Malmö

Tuition fees

for non-EU students only

First instalment: 115000 SEK
Full tuition Fee: 230000 SEK

31 August 2020 Day-time 100% Malmö Application code: mau-08020

National application round

Tuition fees

for non-EU students only

First instalment: 115000 SEK
Full tuition Fee: 230000 SEK

Application deadline 15 April

Apply